SalesMail Blog

Using video in your sales cycles is the best way to expedite the sales process, build better relationships, and respect your prospects’ time.  

Would you rather read a long-winded plain-text email or receive a thirty-second video message delivering the same information while also seeing the face of the person messaging you? Many people prefer video because it is easier to consume information via video rather than text. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Using sales videos has proven to be an incredibly effective way to increase open rates and keep your company at the forefront of your prospects’ minds.  

Video in an email leads to 200-300% increase in click-through rates, as determined by HubSpot. Statistics like this cannot be ignored – which is why we are going to tell you all about how you can use video in sales emails.

What is Video Mail? 

Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication. 

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video!