SalesMail Blog

Are you a sales or HR professional looking to improve outreach, humanize your communications, and retain the attention of your audience?   

Have you considered adding video to your tech stack, but aren’t sure where to start?  

Below we outline the five most important questions to consider when looking for a video mail app.  

For the uninitiated, video mail is one of the easiest and most effective ways to cut through the sea of digital noise, and build strong relationships with prospects, customers, job applicants, and employees.  

What is Video Mail? 

Video mail is the term for sending videos via email. This is different from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email.   

Using video mail has revolutionized the way we think about and plan email campaigns. By adding video into your emails, you are introducing a new medium that will break up the monotony of text and images that your recipients so often receive via email. A personal video message could be the key component to break through a prospect’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video!

1. Is It Customizable?

The first question to consider is: Is this video mail app customizable? 

When evaluating a video mail platform, you’ll want to consider the branding capabilities. Are your video messages instantly branded with your company’s logo and color scheme? Or does it have a generic look to it? Is the custom branding included in the video mail subscription? Or does it cost extra? 

These are important questions to consider given the purpose of video mail communications. You are trying to personalize your communications by putting your face to your company’s name. Equally important, in all of your outreach, it’s important to showcase your branding in order to build trust and increase familiarity.  Therefore, having superior branding around your video message is essential for determining the best video mail platform!

2. Is It Flexible?

The next question to consider is: How flexible is this video mail app? 

When evaluating a video mail platform, you’ll want to consider the extent to which you can use the platform. Can you record on iOS and Android? Mobile phone and desktop computer? Single or multiple clips? Front or back camera? These are all valid points to evaluate. 

You might not always need all of these features, but choosing an option that provides flexibility is important. By choosing a video mail option that has versatility, you are expanding the capabilities for usage by you and your team! Further, you’ll always be prepared no matter what the situation demands.  

3. Can I Measure Performance?

The third question to consider is: To what extent can I measure the performance of this video mail software? 

When evaluating a video mail platform, you’ll want to consider how much reporting the software provides. In just about any role (sales, HR, recruiting, etc.), you’ll want an idea of how your messages are performing.  

Therefore, you should ask yourself, how much feedback is this app providing me? Does it track opens and views? Does it optimize sending time? Does it provide demographic or geographic information? If I’m a team leader, can I evaluate each team member’s metrics?  

It is important to determine which data points are important to you and your company so that you can accurately evaluate your video solution. Your best choice does not have to provide all these values, but wouldn’t it be a plus if it did?

4. Is It Easy to Use?

The next question to consider is: Is this video mail platform easy to use? 

When evaluating a video mail platform, you’ll want to consider its ease of use. The last thing you want is another cumbersome product that hinders productivity rather than improving it!  

Does the app automatically generate animated GIF previews? Or do you have to manually create them? Does the data tracking show up in real-time? Or does it take a long time to populate? Do you have to manually record new videos every time? Or can you save certain videos to resend at your leisure? 

Recording, reviewing, and sending a video mail message should only take a few clicks over a couple of minutes. Moreover, your video mail platform should operate at its full capabilities with ease. If using the platform hinders your productivity, you should reevaluate your options.

5. What Do Others Say About It?

The final question to consider is: What do the current users think about it? 

When evaluating a video mail platform, you’ll want to consider how its users feel about it. Does the software have good reviews on the App Store, Google Play, and the web? Does their social media have active client engagement? What do the testimonials on their website look like? 

No one knows how well the app performs better than the individuals who have used it. So, it is important to look at those comments when considering which platform is right for you. Having a source of objective feedback from likeminded individuals can help you make an educated and balanced decision! 

Summary 

We hope this article has shed some light on the questions you should be asking of your video mail software so that you can maximize its effectiveness for your company. While every facet discussed might not be essential for you, it is still important to know the full capabilities of the video mail software you are evaluating.  

As we have discussed, video mail can improve outreach, humanize your communications, and retain the attention of your audience. So, are you ready to cut through the sea of digital noise, and build strong relationships with prospects, customers, job applicants, and employees?  

Is there an option that satisfies all five of the questions asked? 

We think so!  

SalesMail is a market-leading branded video mail application that allows you to instantly record personalized video messages that you can send via email, text message, or through any of your other favorite messaging apps. With SalesMail, you instantly build trust, develop great relationships, and get responses faster. Here are a few more key reasons SalesMail is a hit for any company:    

• Personalized to your brand imagery 
• Available for iOS, android, and desktop 
• Real-time reporting and analytics 
• Instant comments and reactions 
• Get face-to-face when you cannot be there in person.    
• Asynchronous video messages – watch when it is most convenient!  
• Raving Reviews: 4.9 ⭐ in the app store 

To learn about more ways SalesMail can benefit your business, request a demo down below!