SalesMail Blog

Responding to an internet lead within two hours is essential for keeping potential future residents, but effective outreach doesn't stop there. Enter the Rule of 7, a century-old marketing principle, which states that potential customers need to encounter your message at least seven times before they’re ready to commit. 

Understanding the Rule of 7  means, on your end, you should have seven pieces of outreach ready to go so that you can effectively present your community to your potential future resident.

In this blog, you'll learn how to follow up with internet leads and warm leads through a mix of evergreen and personal follow-up strategies. 

Just below the video are seven ideas to connect with an internet lead!

In today's business landscape, customer service is crucial for success across all industries. This is especially true in home services, where exceptional customer service is key to building a loyal customer base and achieving long-term growth. Whether you're in plumbing, electrical work, landscaping, or another service, prioritizing customer satisfaction at every stage of their experience is essential.  

Happy customers not only come back but also recommend your services to others, which is invaluable for your marketing efforts. 

How do we recommend that customers receive a high-touch, high-quality, customer experience? Through video communication at every step of the process. 

This blog will delve into how video communication in the home services industry is crucial for a positive customer service experience, discussing its impact on customer loyalty, brand reputation, and business sustainability. 

June's SalesMail of the Month is here!

Check out this SalesMail from Mina Gill, Community Relations Director for Westmont of Milpitas. This SalesMail is a message Mina introduces the viewer to their community's Chef, Ty.

You’re neck and neck in the final lap, and with one last burst of speed, you cross the finish line first. The crowd erupts in cheers!

Imagine experiencing that same rush when you achieve your quarterly sales goals. This is the impact of gamification in sales - it's no wonder that 90% of employees find themselves more productive when their work is gamified.

You might pour your heart and soul into creating a great SalesMail for your potential future residents, but after a week they still haven't watched it. This can be a brutal experience, and too many of us have experienced it.

That's why today's episode is all about earning the click on your video - we're tackling strategies to help you stand out in the inbox and get your recipients interested in what you have to say. Specifically, we're dialing in on optimizing the first three seconds of your video, which show up as a preview to your SalesMail in your recipients' inbox.

Today's first lesson comes from the one, the only, Captain Skipper. His words, first uttered in the 2005 movie, Madagascar, ring powerfully true today.

"Just smile and wave, boys. Smile and wave."

People like personal connections. A smile and wave humanizes us (the ones sending the SalesMail) and makes the recipient feel acknowledged, which creates a sense of personal connection, even in a virtual setting.

May's SalesMail of the Month is here!

Check out this SalesMail from Clayton Al​​​​len, National Sales Representative for Connect. This SalesMail is a message Clayton sent to attendees of the AIM Conference who didn't get a chance to meet him in person.

April's SalesMail of the Month is here!

Check out this SalesMail from Rachel Deaton, Sales Coordinator 
 for Worthington Manor Senior Living. This SalesMail is a message Rachel sends before prospective residents arrive for a tour.

In the kitchen, favorites are recipes we rely on time and again. At SalesMail, they are tools that streamline your process to enhance your efficiency and foster deeper connections with your prospects!

Much like the craft of baking, in sales, a little preparation goes a long way. With a pinch of planning and a dash of strategy, you can batch your outreach tasks, allowing you to serve up engaging content as easily as taking a perfectly baked cookie off the tray.

With our sales kitchen prepped and ready, today we're diving into two transformative strategies that promise to save you time while enhancing your interactions with both cold leads and warm prospects: Batching and SalesMail Favorites. 

Welcome to Boot Camp Basics, where we’re diving into the art of camera confidence so you can feel bold while you broadcast. 

Direct your gaze at the camera lens, not yourself. It might feel odd at first, especially in selfie mode, where the natural urge to watch your own movements is strong. But you can overcome that by flipping your phone around. You won't be able to see yourself, which might feel like flying blind. However, this forces you to focus on where the lens is, and as a bonus, the rear camera often records in higher quality.

From simple adjustments (like the lens gaze) to transformative practices (like a pre-recording ritual), your journey to bold broadcasting starts right here. Read or watch on to explore more empowering techniques for camera confidence.