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August's SalesMail of the Month is here!
Check out this SalesMail from Haley Hamilton, Sales Director at Commonwealth Senior Living Gloucester House. This is the SalesMail that won Haley the GOLD medal in this year's SalesMail Olympics!
For busy sales professionals, time management is crucial for maintaining productivity and achieving targets. From task management strategies to incorporating video into your sales process, you can maximize your productivity while putting less strain on your mental wellbeing. We’ve outlined some key techniques that we believe will help make your busy sales life just a little less chaotic!
In the world of multifamily housing, "relationships are multifamily currency," and, like any valuable asset, these relationships need careful management. Just as financial health is built on steady savings, the strength of your community depends on regular (hearty) deposits into the 'relationship bank'. Building a strong community isn't just about the grand gestures; it's about the small, daily actions that add up over time and form the building blocks of trust and goodwill.
Using the expert advice of Steve Wunch, this article will guide you on how to make the most of your relationship bank by maximizing your deposits through intentional engagement with your residents. Guided by Steve's extensive experience in the multifamily housing sector, we'll provide actionable steps to minimize withdrawals, helping you maintain a healthy balance that ensures long-term success.
July's SalesMail of the Month is here!
Check out this SalesMail from Daylene Hurley, HR Coordinator for Ignite Medical Resorts. This SalesMail is a message for new hires to ensure that they have a smooth onboarding experience.
Responding to an internet lead within two hours is essential for keeping potential future residents, but effective outreach doesn't stop there. Enter the Rule of 7, a century-old marketing principle, which states that potential customers need to encounter your message at least seven times before they’re ready to commit.
Understanding the Rule of 7 means, on your end, you should have seven pieces of outreach ready to go so that you can effectively present your community to your potential future resident.
In this blog, you'll learn how to follow up with internet leads and warm leads through a mix of evergreen and personal follow-up strategies.
Just below the video are seven ideas to connect with an internet lead!
In today's business landscape, customer service is crucial for success across all industries. This is especially true in home services, where exceptional customer service is key to building a loyal customer base and achieving long-term growth. Whether you're in plumbing, electrical work, landscaping, or another service, prioritizing customer satisfaction at every stage of their experience is essential.
Happy customers not only come back but also recommend your services to others, which is invaluable for your marketing efforts.
How do we recommend that customers receive a high-touch, high-quality, customer experience? Through video communication at every step of the process.
This blog will delve into how video communication in the home services industry is crucial for a positive customer service experience, discussing its impact on customer loyalty, brand reputation, and business sustainability.
June's SalesMail of the Month is here!
Check out this SalesMail from Mina Gill, Community Relations Director for Westmont of Milpitas. This SalesMail is a message Mina introduces the viewer to their community's Chef, Ty.
You’re neck and neck in the final lap, and with one last burst of speed, you cross the finish line first. The crowd erupts in cheers!
Imagine experiencing that same rush when you achieve your quarterly sales goals. This is the impact of gamification in sales - it's no wonder that 90% of employees find themselves more productive when their work is gamified.
What is Gamification: in simple terms, gamification involves making work more engaging with game-like elements such as points, rewards, and competition. This strategy can motivate your sales team, enhance their performance, and drive sales, ultimately boosting occupancy and rent revenue. It's a win-win!
Unlock Your Team's Potential: Learn how to break down sales targets into smaller, achievable milestones with exciting rewards, and see how these tactics can keep your sales team motivated and engaged.
You might pour your heart and soul into creating a great SalesMail for your potential future residents, but after a week they still haven't watched it. This can be a brutal experience, and too many of us have experienced it.
That's why today's episode is all about earning the click on your video - we're tackling strategies to help you stand out in the inbox and get your recipients interested in what you have to say. Specifically, we're dialing in on optimizing the first three seconds of your video, which show up as a preview to your SalesMail in your recipients' inbox.
Today's first lesson comes from the one, the only, Captain Skipper. His words, first uttered in the 2005 movie, Madagascar, ring powerfully true today.
"Just smile and wave, boys. Smile and wave."
People like personal connections. A smile and wave humanizes us (the ones sending the SalesMail) and makes the recipient feel acknowledged, which creates a sense of personal connection, even in a virtual setting.
May's SalesMail of the Month is here!
Check out this SalesMail from Clayton Allen, National Sales Representative for Connect. This SalesMail is a message Clayton sent to attendees of the AIM Conference who didn't get a chance to meet him in person.