SalesMail Blog

What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

• Download button 
• Request a Demo button 
• Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough rates) and take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons!