SalesMail Blog

Seven Best Practices for Creating Compelling Call-To-Action Buttons

Mar 19, 2021 10:37:19 AM / by Abbigail Madden posted in Call-To-Action


What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

  • Download button 
  • Request a Demo button 
  • Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough ratesand take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons! 

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