SalesMail Blog

CTAs, or call-to-action buttons, are clickable buttons that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in purpose depending on your intended destination. Some of the most common CTAs are:  

• Download button  
• Request a Demo button  
• Learn More button  

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough rates) and take a subsequent action.  

With our enterprise video platform, SalesMail’s, CTA Library feature, creating call-to-action buttons just got simpler. This feature houses all your frequent call-to-action buttons in one place – allowing you to quickly select its destination and get your video message out faster! 

Keep reading to learn tips on how you can best use SalesMail to drive clicks on your CTA buttons (with examples)! 

What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

• Download button 
• Request a Demo button 
• Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough rates) and take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons!