SalesMail Blog

In the world of multifamily housing, "relationships are multifamily currency," and, like any valuable asset, these relationships need careful management. Just as financial health is built on steady savings, the strength of your community depends on regular (hearty) deposits into the 'relationship bank'. Building a strong community isn't just about the grand gestures; it's about the small, daily actions that add up over time and form the building blocks of trust and goodwill.

Using the expert advice of Steve Wunch, this article will guide you on how to make the most of your relationship bank by maximizing your deposits through intentional engagement with your residents. Guided by Steve's extensive experience in the multifamily housing sector, we'll provide actionable steps to minimize withdrawals, helping you maintain a healthy balance that ensures long-term success.

Property management is a dynamic profession that comes with many responsibilities. After the challenges of the pandemic, many leasing teams have adopted a “new normal” that places an emphasis on a more remote leasing process. The result? 

Centralized leasing! 

Centralized leasing is a management model where a large portfolio of properties is managed by one off-location office, rather than an on-site per property location. This model gives management the ability to save money and creates a more holistic approach to apartment shopping for renters and can encourage greater communication between employees and managers to improve the efficiency of operations across the board. For this model to be executed effectively, a mix of the right people and the right technology needs to be in place. 

From hosting virtual tours, signing leases, to maintenance, there are a variety of excellent tech tools available to meet these increasing demands. Let’s take a look at some of the top tech tools to implement for centralized leasing agents!

Explore Unique Ways to Use Virtual Tours!

By now, everyone in the multifamily housing industry is using virtual tours for their properties. Whether that is via a 360-degree camera, Augmented Reality (AR) models, or video walkthroughs, virtual tours are a necessity to stay competitive. But with everyone using virtual tours these days, how do you differentiate yourself from the competition?  

Keep reading to find out three ways you can revamp your virtual tours!

It can be daunting to analyze which trends will take hold in the future – especially in a market as vast as multifamily real estate. It is even more difficult to discern what is a trend that will last and what is just a passing fad.  

We are confident that the technological advancements of the past few years will be the key to differentiating yourself in the multifamily market in 2022. From technological advancements in health and wellness to implementation of virtual reality, technology will be at the forefront for multifamily real estate.  

Below, we outline our four forecasts for the multifamily housing industry in 2022 and how you can use video mail to support these trends. 

Virtual tours have become standard in many industries, and they aren’t going away anytime soon. From multifamily housing and senior living to restaurants and hospitality, the virtual tour industry is booming. How can you best take advantage of this process without leaving it all up to the customer?  

Start using video mail to conduct your virtual tours of course! 

Video mail allows you to send personalized video messages right to your prospect or client – making them feel connected to you as a salesperson. Using a video mail application like SalesMail allows you to instantly record and send video messages through any of your favorite email or messaging applications.  

Video mail is an essential tool in the multifamily and real estate industries because leasing agents and realtors can quickly and efficiently record and send personalized tours of units, amenities, and properties to interested parties.  

Keep reading to learn how creating virtual tours is made easier with SalesMail! 

SalesMail is bringing its best-in-class video mail app to sales and operations teams!

Get the details down below or read the PR Newswire press release here.

What is Video Mail? 

Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication. 

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video!