SalesMail Blog

Abbigail Madden

Abbi is SalesMail's Social Media Manager. She knows a lot about all the various social media channels; but, TikTok is her favorite. Be sure to follow us on TikTok @HeartLegacyLLC

Recent Posts

Set It and Forget It – SalesMail for Marketing Automation

May 11, 2022 8:00:00 AM / by Abbigail Madden posted in Marketing Automation

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“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead” (Nucleus Research 

More than likely, you are already employing some forms of marketing automation. From CRM software to email marketing platforms, the tools to aid in marketing automation can seem endless.  

This article won’t tell you where to begin with marketing automation; but it will tell you where to go!  

By using SalesMail, our video messaging application, you can make the most of your marketing automation process by personalizing it with video mail!  

Whether it’s through your CRM, social media, HubSpot, or website, you can use SalesMail in your marketing automation efforts easily and effectively. Keep reading as we dive into four types of marketing automation and how SalesMail will allow you to set it and forget it! 

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April 2022 SalesMail of the Month

Apr 29, 2022 8:00:00 AM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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Interested in what an A+ SalesMail looks like? You've come to the right place! April's pick for SalesMail of the Month from BJ Maul of Westminster Communities of Florida is a perfect example of a stellar SalesMail.

Keep reading to check it out!

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A Strategy for Marketing to Gen-Z

Apr 26, 2022 1:00:00 PM / by Abbigail Madden

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Generation Z, commonly known as Gen-Z, is the budding generation of individuals who are truly digital natives. They have grown up seamlessly moving between the online and offline worlds, using dozens of online platforms  as part of their everyday lives. Now, more than ever, the youths of the world are engaged in global conversations, social and political discourse, and commerce. With a spending power of over $140 billion, many marketers are asking themselves: 

How do I connect with Gen-Z? 

In this article, we dive into what makes Generation Z different from the previous generations and how that will affect your marketing strategy. Keep reading to learn more! 

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Three Tips to Increase Employee Advocacy with Video Mail

Apr 13, 2022 9:00:00 AM / by Abbigail Madden

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What’s the best way to optimize engagement on your corporate social media channels?  

One tried-and-true method is motivating employees to participate in liking, sharing, and commenting on posts. This strategy taps into the power of your employees’ personal networks, and offers a more humanized glimpse of your brand. With the credible perspectives of your employees, combined with a wider reach due to personal networks, engagement on your brand’s social channels can skyrocket.  

Successfully executing this strategy, however, is easier said than done.  

As a general rule, it is common for employers to struggle to get employees to engage with their corporate social media accounts. Typically, the reason for this lack of engagement is that employees want to keep their social media accounts as a personal space – separate from their workspace.  

In our opinion, the wrong approach to getting employees engaged with company social accounts is to demand that they like and share posts - or even make it a requirement in the position. This is not an effective long-term strategy, and we suggest a more lighthearted, fun, and incentive-driven approach.  

So, how should you be encouraging your employees to engage with your corporate content? Our suggestion? Video mail! 

Video mail is the term for sending videos via email. By adding video to your team communication, you are displaying your personality and introducing a new medium that will break up the monotony of text that your employees so often receive via email. There is no other medium that can quickly and effectively communicate your message than video!  

Keep reading for three tips on how to get team members involved and make them feel empowered to be your company’s influencers on social media with video mail! 

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March 2022 SalesMail of the Month

Mar 31, 2022 11:27:45 AM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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SalesMail gives users the ability to send fun videos to their clients for every occasion! In March's SalesMail of the Month, the ladies of Eskaton Village Carmichael make us feel pretty lucky with their St. Patrick's Day jokes.

Keep reading to check it out!

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Take Tradeshow Follow-Ups to the Next Level

Mar 29, 2022 8:00:00 AM / by Abbigail Madden

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Learn how using video mail will elevate your post-conference outreach! 

Imagine this: You are a tradeshow attendee – not an exhibitor. 

You just returned home from a long conference filled with a lot of interesting booths and exhibits. You sit down to check your email and you see dozens of emails from sales reps from the show all touting the same message - “schedule a demo now!” Some of these messages could be from sales reps you spoke to at the conference; however, these emails might be from individuals you’ve never spoken to before. And odds are, you’d ignore most of these messages. 

Now ask yourself: are you doing the same thing as an exhibitor? i.e., Sending impersonal, text-based emails to conference attendees, some of whom you’ve met and others you haven’t?  

When crafting content for post-conference follow-ups, you should be thinking about what kind of messaging you’d like to receive. Tradeshow follow-up emails can be very effective in setting up a conversation with a lead. But they’re also easy to get wrong. 

Keep reading to learn how you can stand out from the crowd with great follow-ups using video mail!  

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Virtual Tours Are Here to Stay

Mar 15, 2022 12:30:00 PM / by Abbigail Madden posted in MultiFamily Housing

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Explore Unique Ways to Use Virtual Tours!

By now, everyone in the multifamily housing industry is using virtual tours for their properties. Whether that is via a 360-degree camera, Augmented Reality (AR) models, or video walkthroughs, virtual tours are a necessity to stay competitive. But with everyone using virtual tours these days, how do you differentiate yourself from the competition?  

Keep reading to find out three ways you can revamp your virtual tours!

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February 2022 SalesMail of the Month

Feb 25, 2022 8:00:00 AM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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SalesMail users across the country are always finding fun and fresh ways to use the platform. This video from Bridge Senior Living reaches new heights, and that's why it is our pick for February's SalesMail of the Month. Keep reading to check it out!

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Top 10 Ways to Use Video Mail

Feb 22, 2022 8:00:00 AM / by Abbigail Madden posted in Video Mail

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Spice up your email communications with video mail!

Wondering why you should consider video mail? Did you know emails with videos in them improve the click-through rate by 300%? If you have important information to share with a recipient, then sending it with a video is a must!   

There are hundreds of ways to use video mail. The capacity by which you can use video mail is only limited by your imagination. With that said, we’ve outlined the top ten ways to use video mail in your business to spice up your communication practices. 

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50 Stats About Video to Supercharge Your Sales and Marketing Strategy

Feb 8, 2022 7:30:00 AM / by Abbigail Madden posted in Video Mail, SalesMail

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To no one’s surprise, video is the most popular choice for content consumption today. 

HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.  

Video is an irreplaceable part of any business’s sales and marketing strategy. Given this, we have compiled 50 stats about video marketing to inspire you to integrate videos into your sales and marketing strategy.  

And if you’d like to start using branded, personalized videos today, you can do so in a few easy steps with SalesMail!  

Keep reading to see which statistics we’ve pulled together for you. The following metrics are broken down by Top Video Marketing Statistics, Video Consumption and Usage Trends, Videos on Social Media Metrics, and Videos for Business Use Statistics. Check it out now! 

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