What’s the best way to optimize engagement on your corporate social media channels?
One tried-and-true method is motivating employees to participate in liking, sharing, and commenting on posts. This strategy taps into the power of your employees’ personal networks, and offers a more humanized glimpse of your brand. With the credible perspectives of your employees, combined with a wider reach due to personal networks, engagement on your brand’s social channels can skyrocket.
Successfully executing this strategy, however, is easier said than done.
As a general rule, it is common for employers to struggle to get employees to engage with their corporate social media accounts. Typically, the reason for this lack of engagement is that employees want to keep their social media accounts as a personal space – separate from their workspace.
In our opinion, the wrong approach to getting employees engaged with company social accounts is to demand that they like and share posts - or even make it a requirement in the position. This is not an effective long-term strategy, and we suggest a more lighthearted, fun, and incentive-driven approach.
So, how should you be encouraging your employees to engage with your corporate content? Our suggestion? Video mail!
Video mail is the term for sending videos via email. By adding video to your team communication, you are displaying your personality and introducing a new medium that will break up the monotony of text that your employees so often receive via email. There is no other medium that can quickly and effectively communicate your message than video!
Keep reading for three tips on how to get team members involved and make them feel empowered to be your company’s influencers on social media with video mail!