SalesMail Blog

Responding to an internet lead within two hours is essential for keeping potential future residents, but effective outreach doesn't stop there. Enter the Rule of 7, a century-old marketing principle, which states that potential customers need to encounter your message at least seven times before they’re ready to commit. 

Understanding the Rule of 7  means, on your end, you should have seven pieces of outreach ready to go so that you can effectively present your community to your potential future resident.

In this blog, you'll learn how to follow up with internet leads and warm leads through a mix of evergreen and personal follow-up strategies. 

Just below the video are seven ideas to connect with an internet lead!

You might pour your heart and soul into creating a great SalesMail for your potential future residents, but after a week they still haven't watched it. This can be a brutal experience, and too many of us have experienced it.

That's why today's episode is all about earning the click on your video - we're tackling strategies to help you stand out in the inbox and get your recipients interested in what you have to say. Specifically, we're dialing in on optimizing the first three seconds of your video, which show up as a preview to your SalesMail in your recipients' inbox.

Today's first lesson comes from the one, the only, Captain Skipper. His words, first uttered in the 2005 movie, Madagascar, ring powerfully true today.

"Just smile and wave, boys. Smile and wave."

People like personal connections. A smile and wave humanizes us (the ones sending the SalesMail) and makes the recipient feel acknowledged, which creates a sense of personal connection, even in a virtual setting.

In the kitchen, favorites are recipes we rely on time and again. At SalesMail, they are tools that streamline your process to enhance your efficiency and foster deeper connections with your prospects!

Much like the craft of baking, in sales, a little preparation goes a long way. With a pinch of planning and a dash of strategy, you can batch your outreach tasks, allowing you to serve up engaging content as easily as taking a perfectly baked cookie off the tray.

With our sales kitchen prepped and ready, today we're diving into two transformative strategies that promise to save you time while enhancing your interactions with both cold leads and warm prospects: Batching and SalesMail Favorites. 

Welcome to Boot Camp Basics, where we’re diving into the art of camera confidence so you can feel bold while you broadcast. 

Direct your gaze at the camera lens, not yourself. It might feel odd at first, especially in selfie mode, where the natural urge to watch your own movements is strong. But you can overcome that by flipping your phone around. You won't be able to see yourself, which might feel like flying blind. However, this forces you to focus on where the lens is, and as a bonus, the rear camera often records in higher quality.

From simple adjustments (like the lens gaze) to transformative practices (like a pre-recording ritual), your journey to bold broadcasting starts right here. Read or watch on to explore more empowering techniques for camera confidence.

Kicking off the 'Immaculate Scene Scheme', start by simply making sure your backdrop is crisp and clutter-free. A clean, professional background isn't just easy on the eyes; it ensures your message delivers without competition.

In this episode, we delve into the essentials of setting the perfect scene through strategic background choices, subtle branding integrations, and effective use of space to ensure your video stands out in the busiest of inboxes.

Whether you're a video messaging virtuoso or just starting to dip your toes in, these tips are your golden ticket to video mail that's not just seen but remembered. Let's dive in and make every video mail a masterpiece of engagement and connection!

In a world where first impressions dictate success, your video's frame isn't just a square—it's your stage. Optimizing your Frame Game enhances message clarity, captivates viewers, and ensures your content takes center stage.

Poor framing, just like a bad stage, can make it difficult for viewers to focus on your message. For example, a crooked frame could create a sense of discomfort, which might draw attention away from you, the subject. To help you create a more immersive video, align the top of your phone to be parallel with the ceiling and floor.

From the rule of thirds to advanced camera positioning, we've got you covered. Maximize the impact of your message, engage your audience, and turn your frame into a stage for success with our SalesMail framing techniques.

Hey there video connoisseurs! In the video below, we're diving into the world of lighting to optimize your video mail game. Whether you're a beginner or a pro, we've got tips to make you shine.

Lighting holds the power to transform your video mail messages from ordinary to extraordinary. It's not just about being visible; it's about being seen in the best possible light —literally! Good lighting ensures clarity, enhancing your facial expressions, gestures, and overall presence on screen. It sets the stage for professionalism, making your message clearer and more engaging. 

Ultimately, quality lighting is your secret weapon to stand out, leave a lasting impression, and establish a strong connection with your viewers, making them eager to engage with your video content.