SalesMail Blog

“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead” (Nucleus Research)  

More than likely, you are already employing some forms of marketing automation. From CRM software to email marketing platforms, the tools to aid in marketing automation can seem endless.  

This article won’t tell you where to begin with marketing automation; but it will tell you where to go!  

By using SalesMail, our video messaging application, you can make the most of your marketing automation process by personalizing it with video mail!  

Whether it’s through your CRM, social media, HubSpot, or website, you can use SalesMail in your marketing automation efforts easily and effectively. Keep reading as we dive into four types of marketing automation and how SalesMail will allow you to set it and forget it! 

One of the most frustrating things as a sales professional is missing out on opportunities because a lead has stalled in the sales process. The unfortunate truth is, too many leads are lost in the nurturing process. In fact, most “email marketing databases naturally degrade by about 22.5% every year” (HubSpot). Despite this, we are constantly looking for ways to pick up those lost leads.  

How does one reengage stalled leads? 

In this article we will address stalled leads, how to qualify them, and ways to reengage them using video! 

The work of a salesperson is not easy. As the world becomes more technologically robust, traditional sales methods are becoming obsolete. In our view, salespeople must continually adapt and use the best current tools at their disposal to generate and convert leads. Today, we have outlined five tools every salesperson needs in their arsenal and which specific applications we recommend.  

It’s 2021 and video marketing is more important than ever. Wouldn’t it be nice to sit back and have all your marketing done automatically? Of course, it would. That’s where marketing automation comes in!  

Keep reading to learn more about marketing automation and how you can pair it with your video marketing.