SalesMail Blog

Spice up your email communications with video mail!

Wondering why you should consider video mail? Did you know emails with videos in them improve the click-through rate by 300%? If you have important information to share with a recipient, then sending it with a video is a must!   

There are hundreds of ways to use video mail. The capacity by which you can use video mail is only limited by your imagination. With that said, we’ve outlined the top ten ways to use video mail in your business to spice up your communication practices. 

To no one’s surprise, video is the most popular choice for content consumption today. 

HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.  

Video is an irreplaceable part of any business’s sales and marketing strategy. Given this, we have compiled 50 stats about video marketing to inspire you to integrate videos into your sales and marketing strategy.  

And if you’d like to start using branded, personalized videos today, you can do so in a few easy steps with SalesMail!  

Keep reading to see which statistics we’ve pulled together for you. The following metrics are broken down by Top Video Marketing Statistics, Video Consumption and Usage Trends, Videos on Social Media Metrics, and Videos for Business Use Statistics. Check it out now! 

One of the most frustrating things as a sales professional is missing out on opportunities because a lead has stalled in the sales process. The unfortunate truth is, too many leads are lost in the nurturing process. In fact, most “email marketing databases naturally degrade by about 22.5% every year” (HubSpot). Despite this, we are constantly looking for ways to pick up those lost leads.  

How does one reengage stalled leads? 

In this article we will address stalled leads, how to qualify them, and ways to reengage them using video! 

Virtual tours have become standard in many industries, and they aren’t going away anytime soon. From multifamily housing and senior living to restaurants and hospitality, the virtual tour industry is booming. How can you best take advantage of this process without leaving it all up to the customer?  

Start using video mail to conduct your virtual tours of course! 

Video mail allows you to send personalized video messages right to your prospect or client – making them feel connected to you as a salesperson. Using a video mail application like SalesMail allows you to instantly record and send video messages through any of your favorite email or messaging applications.  

Video mail is an essential tool in the multifamily and real estate industries because leasing agents and realtors can quickly and efficiently record and send personalized tours of units, amenities, and properties to interested parties.  

Keep reading to learn how creating virtual tours is made easier with SalesMail! 

Using video in your sales cycles is the best way to expedite the sales process, build better relationships, and respect your prospects’ time.  

Would you rather read a long-winded plain-text email or receive a thirty-second video message delivering the same information while also seeing the face of the person messaging you? Many people prefer video because it is easier to consume information via video rather than text. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Using sales videos has proven to be an incredibly effective way to increase open rates and keep your company at the forefront of your prospects’ minds.  

Video in an email leads to 200-300% increase in click-through rates, as determined by HubSpot. Statistics like this cannot be ignored – which is why we are going to tell you all about how you can use video in sales emails.

What is Video Mail? 

Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication. 

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video!