Responding to an internet lead within two hours is essential for keeping potential future residents, but effective outreach doesn't stop there. Enter the Rule of 7, a century-old marketing principle, which states that potential customers need to encounter your message at least seven times before they’re ready to commit.
Understanding the Rule of 7 means, on your end, you should have seven pieces of outreach ready to go so that you can effectively present your community to your potential future resident.
In this blog, you'll learn how to follow up with internet leads and warm leads through a mix of evergreen and personal follow-up strategies.
Just below the video are seven ideas to connect with an internet lead!