SalesMail Blog

Abbigail Madden

Abbi is SalesMail's social media expert. She could tell you all about the intricacies of any social platform; but, her favorite site is Instagram!

Recent Posts

Capture That! Five Reasons You Should Use Video for Team Communications

Jul 12, 2021 9:04:22 AM / by Abbigail Madden


Video is an engaging and powerful way to communicate with your team. Using video allows management and team members to directly communicate with each other which will ultimately build stronger relationships and cut down on miscommunications brought on by plain-text communications, where tone is often difficult to convey and interpret.  

Below we’ve outlined five ways using video to communicate with your team will create a better company culture and ultimately increase your organization’s productivity. 

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Virtual Tours Made Easy with SalesMail

Jun 23, 2021 11:00:55 AM / by Abbigail Madden posted in Video Mail, MultiFamily Housing


Virtual tours have become standard in many industries, and they aren’t going away anytime soon. From multifamily housing and senior living to restaurants and hospitality, the virtual tour industry is booming. How can you best take advantage of this process without leaving it all up to the customer?  

Start using video mail to conduct your virtual tours of course! 

Video mail allows you to send personalized video messages right to your prospect or client – making them feel connected to you as a salesperson. Using a video mail application like SalesMail allows you to instantly record and send video messages through any of your favorite email or messaging applications.  

Video mail is an essential tool in the multifamily and real estate industries because leasing agents and realtors can quickly and efficiently record and send personalized tours of units, amenities, and properties to interested parties.  

Keep reading to learn how creating virtual tours is made easier with SalesMail! 

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SalesMail Breaks Ground in the Multifamily Housing Market!

May 11, 2021 9:21:07 AM / by Abbigail Madden posted in News, MultiFamily Housing


SalesMail is bringing its best-in-class video mail app to sales and operations teams!

Get the details down below or read the PR Newswire press release here.

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Video for Sales Emails: How Using Video Will Score More Prospects

Apr 19, 2021 9:54:50 AM / by Abbigail Madden posted in Video Mail


Using video in your sales cycles is the best way to expedite the sales process, build better relationships, and respect your prospects’ time.  

Would you rather read a long-winded plain-text email or receive a thirty-second video message delivering the same information while also seeing the face of the person messaging you? Many people prefer video because it is easier to consume information via video rather than text. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in textUsing sales videos has proven to be an incredibly effective way to increase open rates and keep your company at the forefront of your prospects’ minds.  

Video in an email leads to 200-300% increase in click-through rates, as determined by HubSpot. Statistics like this cannot be ignored – which is why we are going to tell you all about how you can use video in sales emails.

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Seven Best Practices for Creating Compelling Call-To-Action Buttons

Mar 19, 2021 10:37:19 AM / by Abbigail Madden posted in Call-To-Action


What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

  • Download button 
  • Request a Demo button 
  • Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough ratesand take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons! 

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Dive Deeper into the Digital Age: Video Mail for Multifamily Housing

Feb 22, 2021 8:17:42 AM / by Abbigail Madden posted in Video Mail, MultiFamily Housing


What is Video Mail? 

Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video! 

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Video Storytelling with Marketing Automation

Jan 11, 2021 9:01:13 AM / by Abbigail Madden posted in Marketing Automation


It’s 2021 and video marketing is more important than ever. Wouldn’t it be nice to sit back and have all your marketing done automatically? Of course, it would. That’s where marketing automation comes in!  

Keep reading to learn more about marketing automation and how you can pair it with your video marketing. 

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Email is Not Dead! How to Use Videos in Your Email Marketing

Dec 21, 2020 9:06:13 AM / by Abbigail Madden


Contrary to popular belief, email is not dead! 

In fact, based on surveys led by the Channel Preferences Survey, 91% of people access their email at least once per day. Given this, marketers would be crazy to disregard the strategic advantage of email marketing.  

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