You might pour your heart and soul into creating a great SalesMail for your potential future residents, but after a week they still haven't watched it. This can be a brutal experience, and too many of us have experienced it.
That's why today's episode is all about earning the click on your video - we're tackling strategies to help you stand out in the inbox and get your recipients interested in what you have to say. Specifically, we're dialing in on optimizing the first three seconds of your video, which show up as a preview to your SalesMail in your recipients' inbox.
Today's first lesson comes from the one, the only, Captain Skipper. His words, first uttered in the 2005 movie, Madagascar, ring powerfully true today.
"Just smile and wave, boys. Smile and wave."
People like personal connections. A smile and wave humanizes us (the ones sending the SalesMail) and makes the recipient feel acknowledged, which creates a sense of personal connection, even in a virtual setting.