Using video in your sales cycles is the best way to expedite the sales process, build better relationships, and respect your prospects’ time.
Would you rather read a long-winded plain-text email or receive a thirty-second video message delivering the same information while also seeing the face of the person messaging you? Many people prefer video because it is easier to consume information via video rather than text. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Using sales videos has proven to be an incredibly effective way to increase open rates and keep your company at the forefront of your prospects’ minds.
Video in an email leads to 200-300% increase in click-through rates, as determined by HubSpot. Statistics like this cannot be ignored – which is why we are going to tell you all about how you can use video in sales emails.