SalesMail Blog

AI is projected to revolutionize almost every industry known to humanity, reshaping how we work, communicate, and solve problems. The disruptive technology has already transformed our daily interactions—from Siri's voice assistance to the sophisticated fraud detection algorithms used by banks. 

And yes, we get it—AI can be intimidating. But instead of letting it overwhelm you, we've broken down how you can use AI to make your life easier, some best practices for using AI, and what AI might not be great for just yet.

In industries where consistent, quality care is essential, high turnover means constantly retraining new staff, often resulting in a lower standard of care or service in the short term.

Conner Dempsey, an editor who frequently works with clients in the senior living space, has seen firsthand how often new employees cycle through these communities. Based on his insights, we've outlined some effective retention strategies in this high-turnover industry.

In today's fast-paced digital world, building connections with prospects and influencers has never been more crucial—or more convenient. With the seamless integration of SalesMail and WelcomeHome CRM, users can now manage their outreach with ease, track engagement, and enhance follow-ups—all from a single platform. This powerful combination allows for personalized video messaging, automatic activity tracking, and streamlined communication across email, text, and CRM.

Whether you're on the go with the SalesMail mobile app or working from the desktop portal, this integration offers time-saving features like prepopulated contact information, real-time analytics, and instant branding for your messages.

Learn how SalesMail + WelcomeHome can help you build trust, nurture relationships, and close deals faster—request a demo today to see it in action!

August's SalesMail of the Month is here!

Check out this SalesMail from Haley Hamilton, Sales Director at Commonwealth Senior Living Gloucester House. This is the SalesMail that won Haley the GOLD medal in this year's SalesMail Olympics!

For busy sales professionals, time management is crucial for maintaining productivity and achieving targets. From task management strategies to incorporating video into your sales process, you can maximize your productivity while putting less strain on your mental wellbeing. We’ve outlined some key techniques that we believe will help make your busy sales life just a little less chaotic! 

In the world of multifamily housing, "relationships are multifamily currency," and, like any valuable asset, these relationships need careful management. Just as financial health is built on steady savings, the strength of your community depends on regular (hearty) deposits into the 'relationship bank'. Building a strong community isn't just about the grand gestures; it's about the small, daily actions that add up over time and form the building blocks of trust and goodwill.

Using the expert advice of Steve Wunch, this article will guide you on how to make the most of your relationship bank by maximizing your deposits through intentional engagement with your residents. Guided by Steve's extensive experience in the multifamily housing sector, we'll provide actionable steps to minimize withdrawals, helping you maintain a healthy balance that ensures long-term success.

July's SalesMail of the Month is here!

Check out this SalesMail from Daylene Hurley, HR Coordinator for Ignite Medical Resorts. This SalesMail is a message for new hires to ensure that they have a smooth onboarding experience.

Responding to an internet lead within two hours is essential for keeping potential future residents, but effective outreach doesn't stop there. Enter the Rule of 7, a century-old marketing principle, which states that potential customers need to encounter your message at least seven times before they’re ready to commit. 

Understanding the Rule of 7  means, on your end, you should have seven pieces of outreach ready to go so that you can effectively present your community to your potential future resident.

In this blog, you'll learn how to follow up with internet leads and warm leads through a mix of evergreen and personal follow-up strategies. 

Just below the video are seven ideas to connect with an internet lead!

In today's business landscape, customer service is crucial for success across all industries. This is especially true in home services, where exceptional customer service is key to building a loyal customer base and achieving long-term growth. Whether you're in plumbing, electrical work, landscaping, or another service, prioritizing customer satisfaction at every stage of their experience is essential.  

Happy customers not only come back but also recommend your services to others, which is invaluable for your marketing efforts. 

How do we recommend that customers receive a high-touch, high-quality, customer experience? Through video communication at every step of the process. 

This blog will delve into how video communication in the home services industry is crucial for a positive customer service experience, discussing its impact on customer loyalty, brand reputation, and business sustainability. 

June's SalesMail of the Month is here!

Check out this SalesMail from Mina Gill, Community Relations Director for Westmont of Milpitas. This SalesMail is a message Mina introduces the viewer to their community's Chef, Ty.