SalesMail Blog

Kicking off the 'Immaculate Scene Scheme', start by simply making sure your backdrop is crisp and clutter-free. A clean, professional background isn't just easy on the eyes; it ensures your message delivers without competition.

In this episode, we delve into the essentials of setting the perfect scene through strategic background choices, subtle branding integrations, and effective use of space to ensure your video stands out in the busiest of inboxes.

Whether you're a video messaging virtuoso or just starting to dip your toes in, these tips are your golden ticket to video mail that's not just seen but remembered. Let's dive in and make every video mail a masterpiece of engagement and connection!

In a world where first impressions dictate success, your video's frame isn't just a square—it's your stage. Optimizing your Frame Game enhances message clarity, captivates viewers, and ensures your content takes center stage.

Poor framing, just like a bad stage, can make it difficult for viewers to focus on your message. For example, a crooked frame could create a sense of discomfort, which might draw attention away from you, the subject. To help you create a more immersive video, align the top of your phone to be parallel with the ceiling and floor.

From the rule of thirds to advanced camera positioning, we've got you covered. Maximize the impact of your message, engage your audience, and turn your frame into a stage for success with our SalesMail framing techniques.

November's SalesMail of the Month is here!

Check out this SalesMail from Rebecca Lally, Leasing Professional
 for Towne Properties. This SalesMail is an awesome virtual tour that Rebecca can use again and again!

Hey there video connoisseurs! In the video below, we're diving into the world of lighting to optimize your video mail game. Whether you're a beginner or a pro, we've got tips to make you shine.

Lighting holds the power to transform your video mail messages from ordinary to extraordinary. It's not just about being visible; it's about being seen in the best possible light —literally! Good lighting ensures clarity, enhancing your facial expressions, gestures, and overall presence on screen. It sets the stage for professionalism, making your message clearer and more engaging. 

Ultimately, quality lighting is your secret weapon to stand out, leave a lasting impression, and establish a strong connection with your viewers, making them eager to engage with your video content.

October's SalesMail of the Month is here!

Check out this SalesMail from Rebecca Merriman, Community Sales Director for the Arbor at BridgeMill. This SalesMail is an incredible video about the life of a beloved resident, Jim!

Thank you Rebecca, Jim and the Arbor at Bridge Mill team for using SalesMail. Watch Rebecca's SalesMail video below!

Although we love to see our SalesMailer's smiling faces in their videos, we challenged them to make videos that didn't prioritize a face on screen in The Face Off Challenge.

We chose winners from five different categories: resident testimonials, videos with animals, resident moments, event highlights, and virtual tours. Keep reading to see who won!

September's SalesMail of the Month is here!

Check out this SalesMail from Ashley Martin, Community Relations Director for Harvest Home & Inwood Crossing. Join special guests, Kerri and Mr. Hicks, in this adorable video!

August's SalesMail of the Month is here!

Check out this SalesMail from Tara Willard, Sales Director for Legend of Hutchinson. It will make you laugh for sure!

July's SalesMail of the Month is here!

Check out this SalesMail from Krystle Rodriguez, Senior Memory Care Director for Summerfield of Fresno. It is a lovely message fundraising for a great cause!

CTAs, or call-to-action buttons, are clickable buttons that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in purpose depending on your intended destination. Some of the most common CTAs are:  

• Download button  
• Request a Demo button  
• Learn More button  

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough rates) and take a subsequent action.  

With our enterprise video platform, SalesMail’s, CTA Library feature, creating call-to-action buttons just got simpler. This feature houses all your frequent call-to-action buttons in one place – allowing you to quickly select its destination and get your video message out faster! 

Keep reading to learn tips on how you can best use SalesMail to drive clicks on your CTA buttons (with examples)!