By now we are all using video in a variety of ways. No matter the profession, communicating with clients and prospects through video is an essential part of the modern communication chain. But do you find yourself creating the same kind of video repeatedly for different recipients? If so, perhaps it is time to consider evergreening your videos!
What does evergreening your videos even mean?
Simply put, evergreening your videos means creating a library of videos that can be sent to anyone at any time, but still feel personal.
Evergreen content, much like the pines of an Evergreen tree, is always fresh; i.e., relevant for more than a few weeks. If you can create something that is just as relevant today as it will be a year from now, it is considered evergreen.
When creating this content, you can consider videos you frequently make, your businesses FAQs, or even emails and text messages you find yourself frequently sending. This includes, but is not limited to:
- Welcome messages
- Introductory messages
- Thank you messages
- Invitations to schedule a meeting
- And more!
When it comes to making these evergreen videos, you’ll want to be cautious of them seeming generic.
But don’t you worry, we’ve got just the right tips for making this content feel personal, even if it isn’t.
Keep reading to learn all the tips for creating seemingly personalized video messages that you can save as favorites and send to anyone, as well as some industry specific use-cases!