SalesMail Blog

By now we are all using video in a variety of ways. No matter the profession, communicating with clients and prospects through video is an essential part of the modern communication chain. But do you find yourself creating the same kind of video repeatedly for different recipients? If so, perhaps it is time to consider evergreening your videos! 

What does evergreening your videos even mean? 

Simply put, evergreening your videos means creating a library of videos that can be sent to anyone at any time, but still feel personal.  

Evergreen content, much like the pines of an Evergreen tree, is always fresh; i.e., relevant for more than a few weeks. If you can create something that is just as relevant today as it will be a year from now, it is considered evergreen.  

When creating this content, you can consider videos you frequently make, your businesses FAQs, or even emails and text messages you find yourself frequently sending. This includes, but is not limited to: 

• Welcome messages 
• Introductory messages 
• Thank you messages 
• Invitations to schedule a meeting 
• And more! 

When it comes to making these evergreen videos, you’ll want to be cautious of them seeming generic.  

But don’t you worry, we’ve got just the right tips for making this content feel personal, even if it isn’t. 

Keep reading to learn all the tips for creating seemingly personalized video messages that you can save as favorites and send to anyone, as well as some industry specific use-cases! 

July's SalesMail of the Month is here!

Check out this one from Tammy Longo, Regional Sales Executive at ALN Apartment Data where she puts a creative spin on her tradeshow marketing!

By 2022, online videos will make up more than 82% of all consumer internet traffic — fifteen times higher than it was in 2017.  

Creating a video marketing strategy that is informed by data and analytics is imperative for maximizing the resources you allocate to this area of your business. But, with metrics like clicks, views, watch-time, etc., it can be difficult to know where to begin.  

If you’re looking for a clear direction for building a video strategy, consider the following categories and metrics to refine and guide your strategy moving forward.  

We have found that creating a video strategy can be simplified by breaking it down into three major components: email, social, and web-based videos.  

Keep reading as we dive into the details of data-driven video marketing for each of these components! 

June's SalesMail of the Month is here!

Check out this one from Catie Thomason, Sales Director at Primrose Retirement Communities, where she sheds some light on a very important cause, Alzheimer's Awareness.

Are you a sales or HR professional looking to improve outreach, humanize your communications, and retain the attention of your audience?   

Have you considered adding video to your tech stack, but aren’t sure where to start?  

Below we outline the five most important questions to consider when looking for a video mail app.  

For the uninitiated, video mail is one of the easiest and most effective ways to cut through the sea of digital noise, and build strong relationships with prospects, customers, job applicants, and employees.  

We get it, getting on camera can be daunting.  

It’s perfectly normal to feel uncomfortable recording yourself, not to mention actually sending that video to another person. But with a little guidance and practice, you’ll learn that it’s not so daunting after all. Even better, when you hear positive feedback and get great results, you’ll understand why video mail is the differentiator you need to thrive in a competitive market.  

As so many users will attest, video mail is a powerful tool that can revolutionize your asynchronous communications, whether that is through email, text messaging, social media, etc.  

We’re here to give you the best resources for maximizing the potential of your video mail messages, so keep reading to learn five Dos and Don’ts for video mail that will empower you to confidently create compelling and effective video messages!

Dealing with turnover in staffing is a frustrating process for any company. From awareness about open positions to contacting potential candidates, recruiters must always be thinking of new ways to make their company stand out from their competition.

When viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text, video should be the avenue for differentiating yourself and your open positions! 

Keep reading for three suggestions on bringing video into your staffing process!

May had no shortage of exceptional SalesMail videos for just about every use-case we can think of.

This one from David Posner, VP of Business Development for ShiftMed, was definitely a standout. He shot this SalesMail right from the tradeshow floor at LeadingAge Texas!

Keep reading to check it out!

The integration of FURTHER and SalesMail lets senior living organizations include automated chat conversations with every SalesMail video message sent.

“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead” (Nucleus Research)  

More than likely, you are already employing some forms of marketing automation. From CRM software to email marketing platforms, the tools to aid in marketing automation can seem endless.  

This article won’t tell you where to begin with marketing automation; but it will tell you where to go!  

By using SalesMail, our video messaging application, you can make the most of your marketing automation process by personalizing it with video mail!  

Whether it’s through your CRM, social media, HubSpot, or website, you can use SalesMail in your marketing automation efforts easily and effectively. Keep reading as we dive into four types of marketing automation and how SalesMail will allow you to set it and forget it!