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In Senior Living, referral sources are one of the most vital sources for acquiring new leads. Cultivating quality referrals is one of the most surefire ways for keeping your community top-of-mind, while also ensuring occupancy remains high.
September's SalesMail of the Month is here!
Check out this festive fall video from Donna Martin, Marketing & Sales Associate for Granite Hill Estates!
In the digital media world, the number one way to measure online success is through engagements. Whether you are sending emails, posting to social media, or monitoring your website, you are always evaluating the number of engagements that your content is receiving.
During this process, you are probably asking yourself the following questions:
Why are engagements important?
What does it mean to be engageable?
How does one make engaging content?
Keep reading as we dive into these questions and more!
August's SalesMail of the Month is here!
Check out this one from Tammie Sampedro and her team at Clearwater at Glendora. Keep reading to see this fun introductory video and learn why it's our pick for SalesMail of the month!
Multi-Clip is one of SalesMail’s most popular features.
This feature allows you to automatically combine multiple clips into one SalesMail to create the perfect video for your recipient. Multi-Clip videos are recorded individually, then automatically blended together for your final SalesMail!
With Multi-Clip, you'll captivate prospects' attention, close deals faster, and gain more control over the videos you record. Even better, you can still use your other favorite features like the Beauty Filter and Camera Flip while capturing a multi-clip SalesMail.
This feature is great for virtual tours, multi-location shots, or any time you want to capture multiple clips in one SalesMail video.
Let’s dive into six videos we suggest you make using the Multi-Clip feature today!
By now we are all using video in a variety of ways. No matter the profession, communicating with clients and prospects through video is an essential part of the modern communication chain. But do you find yourself creating the same kind of video repeatedly for different recipients? If so, perhaps it is time to consider evergreening your videos!
What does evergreening your videos even mean?
Simply put, evergreening your videos means creating a library of videos that can be sent to anyone at any time, but still feel personal.
Evergreen content, much like the pines of an Evergreen tree, is always fresh; i.e., relevant for more than a few weeks. If you can create something that is just as relevant today as it will be a year from now, it is considered evergreen.
When creating this content, you can consider videos you frequently make, your businesses FAQs, or even emails and text messages you find yourself frequently sending. This includes, but is not limited to:
- Welcome messages
- Introductory messages
- Thank you messages
- Invitations to schedule a meeting
- And more!
When it comes to making these evergreen videos, you’ll want to be cautious of them seeming generic.
But don’t you worry, we’ve got just the right tips for making this content feel personal, even if it isn’t.
Keep reading to learn all the tips for creating seemingly personalized video messages that you can save as favorites and send to anyone, as well as some industry specific use-cases!
July's SalesMail of the Month is here!
Check out this one from Tammy Longo, Regional Sales Executive at ALN Apartment Data where she puts a creative spin on her tradeshow marketing!
Creating a video marketing strategy that is informed by data and analytics is imperative for maximizing the resources you allocate to this area of your business. But, with metrics like clicks, views, watch-time, etc., it can be difficult to know where to begin.
If you’re looking for a clear direction for building a video strategy, consider the following categories and metrics to refine and guide your strategy moving forward.
We have found that creating a video strategy can be simplified by breaking it down into three major components: email, social, and web-based videos.
Keep reading as we dive into the details of data-driven video marketing for each of these components!
June's SalesMail of the Month is here!
Check out this one from Catie Thomason, Sales Director at Primrose Retirement Communities, where she sheds some light on a very important cause, Alzheimer's Awareness.