SalesMail Blog

Are you a sales or HR professional looking to improve outreach, humanize your communications, and retain the attention of your audience?   

Have you considered adding video to your tech stack, but aren’t sure where to start?  

Below we outline the five most important questions to consider when looking for a video mail app.  

For the uninitiated, video mail is one of the easiest and most effective ways to cut through the sea of digital noise, and build strong relationships with prospects, customers, job applicants, and employees.  

We get it, getting on camera can be daunting.  

It’s perfectly normal to feel uncomfortable recording yourself, not to mention actually sending that video to another person. But with a little guidance and practice, you’ll learn that it’s not so daunting after all. Even better, when you hear positive feedback and get great results, you’ll understand why video mail is the differentiator you need to thrive in a competitive market.  

As so many users will attest, video mail is a powerful tool that can revolutionize your asynchronous communications, whether that is through email, text messaging, social media, etc.  

We’re here to give you the best resources for maximizing the potential of your video mail messages, so keep reading to learn five Dos and Don’ts for video mail that will empower you to confidently create compelling and effective video messages!

Dealing with turnover in staffing is a frustrating process for any company. From awareness about open positions to contacting potential candidates, recruiters must always be thinking of new ways to make their company stand out from their competition.

When viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text, video should be the avenue for differentiating yourself and your open positions! 

Keep reading for three suggestions on bringing video into your staffing process!

May had no shortage of exceptional SalesMail videos for just about every use-case we can think of.

This one from David Posner, VP of Business Development for ShiftMed, was definitely a standout. He shot this SalesMail right from the tradeshow floor at LeadingAge Texas!

Keep reading to check it out!

The integration of FURTHER and SalesMail lets senior living organizations include automated chat conversations with every SalesMail video message sent.

“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead” (Nucleus Research)  

More than likely, you are already employing some forms of marketing automation. From CRM software to email marketing platforms, the tools to aid in marketing automation can seem endless.  

This article won’t tell you where to begin with marketing automation; but it will tell you where to go!  

By using SalesMail, our video messaging application, you can make the most of your marketing automation process by personalizing it with video mail!  

Whether it’s through your CRM, social media, HubSpot, or website, you can use SalesMail in your marketing automation efforts easily and effectively. Keep reading as we dive into four types of marketing automation and how SalesMail will allow you to set it and forget it! 

Interested in what an A+ SalesMail looks like? You've come to the right place! April's pick for SalesMail of the Month from BJ Maul of Westminster Communities of Florida is a perfect example of a stellar SalesMail.

Keep reading to check it out!

Generation Z, commonly known as Gen-Z, is the budding generation of individuals who are truly digital natives. They have grown up seamlessly moving between the online and offline worlds, using dozens of online platforms  as part of their everyday lives. Now, more than ever, the youths of the world are engaged in global conversations, social and political discourse, and commerce. With a spending power of over $140 billion, many marketers are asking themselves: 

How do I connect with Gen-Z? 

In this article, we dive into what makes Generation Z different from the previous generations and how that will affect your marketing strategy. Keep reading to learn more! 

What’s the best way to optimize engagement on your corporate social media channels?  

One tried-and-true method is motivating employees to participate in liking, sharing, and commenting on posts. This strategy taps into the power of your employees’ personal networks, and offers a more humanized glimpse of your brand. With the credible perspectives of your employees, combined with a wider reach due to personal networks, engagement on your brand’s social channels can skyrocket.  

Successfully executing this strategy, however, is easier said than done.  

As a general rule, it is common for employers to struggle to get employees to engage with their corporate social media accounts. Typically, the reason for this lack of engagement is that employees want to keep their social media accounts as a personal space – separate from their workspace.  

In our opinion, the wrong approach to getting employees engaged with company social accounts is to demand that they like and share posts - or even make it a requirement in the position. This is not an effective long-term strategy, and we suggest a more lighthearted, fun, and incentive-driven approach.  

So, how should you be encouraging your employees to engage with your corporate content? Our suggestion? Video mail! 

Video mail is the term for sending videos via email. By adding video to your team communication, you are displaying your personality and introducing a new medium that will break up the monotony of text that your employees so often receive via email. There is no other medium that can quickly and effectively communicate your message than video!  

Keep reading for three tips on how to get team members involved and make them feel empowered to be your company’s influencers on social media with video mail! 

SalesMail gives users the ability to send fun videos to their clients for every occasion! In March's SalesMail of the Month, the ladies of Eskaton Village Carmichael make us feel pretty lucky with their St. Patrick's Day jokes.

Keep reading to check it out!