Learn how using video mail will elevate your post-conference outreach!
Imagine this: You are a tradeshow attendee – not an exhibitor.
You just returned home from a long conference filled with a lot of interesting booths and exhibits. You sit down to check your email and you see dozens of emails from sales reps from the show all touting the same message - “schedule a demo now!” Some of these messages could be from sales reps you spoke to at the conference; however, these emails might be from individuals you’ve never spoken to before. And odds are, you’d ignore most of these messages.
Now ask yourself: are you doing the same thing as an exhibitor? i.e., Sending impersonal, text-based emails to conference attendees, some of whom you’ve met and others you haven’t?
When crafting content for post-conference follow-ups, you should be thinking about what kind of messaging you’d like to receive. Tradeshow follow-up emails can be very effective in setting up a conversation with a lead. But they’re also easy to get wrong.
Keep reading to learn how you can stand out from the crowd with great follow-ups using video mail!