SalesMail Blog

Spice up your email communications with video mail!

Wondering why you should consider video mail? Did you know emails with videos in them improve the click-through rate by 300%? If you have important information to share with a recipient, then sending it with a video is a must!   

There are hundreds of ways to use video mail. The capacity by which you can use video mail is only limited by your imagination. With that said, we’ve outlined the top ten ways to use video mail in your business to spice up your communication practices. 

What is Video Mail? 

Before we begin, let’s get a refresher on video mail... 

Video mail is the term for sending videos via email. This is different from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email.  

Using video mail has revolutionized the way we think about and plan email campaigns. By adding video into your emails, you are introducing a new medium that will break up the monotony of text and images that your recipients so often receive via email. A personal video message could be the key component to break through a prospect’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video! 

#10 Web Auto Responses 

Replace plain text website auto responders with a video from your CEO, Sales Team, or Customer Support! This takes a highly impersonal method of communication and turns it into a great nurturing opportunity for your company. When visitors to your website submit forms for more information, they will welcome a more personal response via video rather than some generic “we will get back to you...” message.  

Studies show that 54% of consumers want to see more video content from a brand or business they support; so, start with a video from the first touchpoint by setting up video mail auto responses today! 

#9 Out-of-Office Replies 

Out-of-office replies are a point of communication that many professionals tend to forget about. This overlooked method of communication could be a point of strategy for your company. With a quick video mail message, you can let your contacts know you are away while also directing them to more information in a way that is warm, inviting, and unique. 

#8 Lead Nurturing 

Sales teams that use videos in their emails get a 16% higher open rate and a 26% increase in replies. In the sales game, every open and reply counts towards converting that lead. Therefore, salespeople should be using video in their communications to do just that. In addition to improving email performance, video mail is a great way to differentiate yourself from your competitors who often send plain text or regular HTML emails. Stand out in your lead's inbox with video! 

#7 Connecting with Referrals  

Often times, referrals are the number one lead source for sales teams. Because of this, maintaining favorable connections with those referrals is imperative. A great way to preserve that personal connection with your referral sources is to communicate with them via video mail rather than regular email. Sending them a video that reinforces your face, company, and history with them is one of the best ways to keep them as a referral source!  

#6 Employee Shout Outs 

Have you ever had to send a long-winded email to your company trying to explain some complex issue only for it to go right over your employee's head? Wouldn’t it just be easier to explain it all verbally? With video mail you can do just that. Studies show viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text. Using video mail for team communications is a great way to make sure your employees understand what you intend to communicate with them. Not only this, using video for company-wide messages can be a great way to foster a fun and supportive company culture. 

#5 Office Antics 

Does your workplace pride itself on its fun and supportive company culture? You can reinforce that with video mail! If your team conducts contests, games, or any other culture-building  activities, sharing that with everyone via video mail is a great way to encourage participation and teamwork. Break up the monotony of eight-to-five life by sending fun and inspiring content to your employees via video mail. Diversifying your team communications using video is sure to make you a more cohesive group! 

#4 Testimonials  

Got a great testimonial video from one of your clients? Send it to leads via video mail. Studies show that 2/3 of consumers say they’re more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service helped someone like them. Instead of waiting for prospects to go in search of testimonials, send them right to their email! This is a great way to reinforce your product or service’s effectiveness in a way that feels personalized to each recipient! 

#3 Thank You Messages 

Receiving a heartfelt thank you message is something everyone appreciates. While there's nothing wrong with sending a card or a regular email, there's still the fact that it's just words for the recipient to read. Instead, you could send a heartfelt video message that authentically conveys your feelings and tone. And even though recording a video is 2x faster than drafting an email to a recipient, it feels more thought-intensive and personal to receive a thank you message via video. Win-win!   

#2 Virtual Tours 

Why is video mail so popular in senior care, multifamily housing, and private real estate? Because if you sell or lease property, whether that’s a residential or commercial space, video mail is essential for highlighting the features and specs of your space.  

Using video mail to share virtual tours is a great way to personally showcase your property to an interested party without having to schedule a tour in person or conduct it live via video chat. When prospects request information about specific units or floor plans, instead of following up with an overly-produced virtual tour of a generic unit, property managers can send quick, natural virtual tours of specific units to prospective residents. Making a future resident feel like the process is personal will make them more likely to sign with your location. 

#1 Personal Introductions 

Did you know that personalized videos are 35% more likely to retain viewers as compared to non-personalized videos?  Early on in your sales or relationship-building process, introducing yourself through  a video mail message that is tailored to your recipient will blow them away!  

It’s the best way to differentiate yourself, build trust, and get desired results more quickly.  

Instead of the standard outreach routines, imagine receiving video email from someone who mentioned your name, your company’s name, and some other piece of information that was specific to you. You’d be much more likely to watch and engage with that video, and much more likely to remember the sender.  

If you’re looking to step your game up, start sending unique, personalized, video introductions now!  

Start Using Video Mail Today with SalesMail 

SalesMail is a market-leading branded video mail application that allows you to instantly record personalized video messages that you can send in just a few quick clicks. With SalesMail, you instantly build trust, develop great relationships, and get responses faster. For more information head to SalesMail.com. 

Ready to get started with SalesMail? Request a demo today!