SalesMail Blog

Five Trends for Recruiting in 2022 (and How Video Mail Can Help)

Jan 25, 2022 1:30:00 PM / by Abbigail Madden

Since the onset of the pandemic, employee recruitment has undergone a massive transformation. Tried and true methods for recruiting employees are proving to be less effective, and just don’t seem to do the trick anymore. So, what does the hiring process look like in this new year? In short, we expect the key trends for 2022 to piggyback on precedents set by the post-pandemic market.  

Keep reading to learn the five trends to look out for in recruiting this year, and how video mail is your solution to navigate the market more effectively.  


What is Video Mail? 

Before we begin, let’s first identify: What is video mail? 

Video mail is the term for sending videos via email. This is different from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email.  

Using video mail has revolutionized the way we think about and plan email campaigns. By  adding video into your emails, you are introducing a new medium that will break up the monotony of text and images that your recipients so often receive via email. A personal video message could be the key component to break through a candidate’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video! 

We believe video mail is an essential tool to support the changing nature of the recruiting industry. Below, as we identify our predictions for hiring in 2022, we outline how using video mail to personalize the process will produce greater results for your company. 

#1 Candidate Driven Market 

The most significant change to the recruitment industry for 2022 is the shift to a candidate-driven market. This means that there are more available jobs than there are candidates – transferring the bulk of the decision-making power from employers to applicants. This gives employees more leverage in negotiating salaries and benefits and makes it harder for recruiters to stand out to applicants. Therefore, in 2022, we expect to see more creative and out-of-the-box recruitment strategies. 

Get creative with video mail! 

Video mail is a great way to differentiate yourself from competitors vying for the same talent. Sending video messages allows you to put your face in front of prospective employees via their inbox. Tell them personally what your company has to offer before you’ve even scheduled a meeting. Standing out from your competition early on is a great way to stay atop your candidate’s list. 

#2 Emphasizing Employee Experience 

Employee attrition is one of the biggest talking points for 2022. Now more than ever, employees are recognizing their worth and demanding fair and equitable working conditions. As we mentioned previously, in this candidate-driven market, employees have more options than ever before. Meanwhile, employers are  devising new ways to  retain their talent. With so many companies competing for this pool of talent, emphasizing the employee experience will be a crucial differentiator.  

Now is the time to sell the benefits of working at your company! Show your flexibility with remote work, your employees’ work-life balance, the satisfaction of your employees, etc. You’ll find that hard-working employees gravitate towards companies that work hard for them. 

How does one use video mail to do this? 

Send employee testimonial videos to candidates to showcase why you are the best employer for them. As we discussed previously, video mail is a great way to stand out in the inbox. If your candidate is considering multiple job opportunities, standing out with a personalized video message will make them feel more at home in your company.  

#3 Social Media Recruiting 

Posting job opportunities on social media is a great way to get your audience involved in the recruitment process; specifically, LinkedIn is  one of the best places to target professionals with the skills you are looking for. However, LinkedIn isn’t the only place to advertise your openings! You should post hiring opportunities to other social sites as well, directing candidates to where they can apply. While posting job opening to social media is not something new in 2022, we expect it to become the standard this year.  

How does video mail support this? 

Using video mail as a follow up for  those applying via social media provides a unique acknowledgement that you’ve received their information. This can be especially important if you are recruiting from multiple locations. For example, if you are hiring via LinkedIn and a third-party website, you can automate a video mail response letting the individual know that you received that application through LinkedIn or that third party site as a way to stay connected and personalize the process. 

#4 Identifying Candidates with AI 

If you are  handling the recruitment process internally, it can be a time-consuming process that takes away from other business matters. One way to streamline the process is to use technology to filter your candidates. In 2022, there will be an increased use of Artificial Intelligence (AI) technology to qualify pre-interview requirements. This includes, but is not limited to, a predefined desired set of hard skills, keywords, years of experience, etc. This, coupled with other automated elements of the recruitment process, will cut down on the time it takes to bring on a new employee. 

How does video mail help? 

Using video mail in your hiring automation will turn a robotic, formulaic process into a more engaging and personalized one! By automating prerecorded video mail messages for each stage of the hiring process, you can create a human connection between the applicant and their potential employer – even if the process is primarily AI driven. By the time the prospective employee is actually sitting down for an interview, they will feel like they already know their interviewer! 

#5 Remote Recruiting Stays 

Of the many fleeting things the 2020s have given us, remote recruiting is not one of them. In fact, in 2022, companies should expect to do most of their recruiting remotely – even if the majority of their company has returned to the office. By recruiting remotely, hiring managers can cast a wider net. Additionally, recruiters and applicants are learning that remote recruitment and virtual interviews are much more efficient than previous methods, and candidates now expect at least part of the process to take place remotely.  

In 2022, employers must embrace the virtual recruitment process if they want to stay competitive.  

Will video mail help in this process? 

Absolutely! Video mail allows you to send personalized video messages via email in a way that is efficient and easy. Video mail naturally fits in to the virtual recruitment process and is quickly becoming an essential communication tool in recruiting strategies everywhere. As we have discussed, sending video messages humanizes the hiring process, differentiates you, and builds trust with your most-coveted candidates.  


In conclusion, precedents set by the post-pandemic world are the key trends for 2022. Our specific forecast shows a focus on a candidate-driven hiring market that emphasizes the autonomy of candidates over the preferences of employers. Understanding this shift as it pertains to your hiring strategy can be overwhelming. Our suggestion is to provide support to this process with personalized video mail.  

To get started with video mail, try out SalesMail by clicking down below! 

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Tags: Recruiting, SalesMail

Abbigail Madden

Written by Abbigail Madden

Abbi is SalesMail's Digital Marketing Director. When she isn't writing copy, posting on social, or sending emails, you can find her reading, crafting, or hiking. Connect with her on LinkedIn to stay up to date on all things SalesMail!