SalesMail Blog

Using video in your sales cycles is the best way to expedite the sales process, build better relationships, and respect your prospects’ time.  

Would you rather read a long-winded plain-text email or receive a thirty-second video message delivering the same information while also seeing the face of the person messaging you? Many people prefer video because it is easier to consume information via video rather than text. According to WordStream, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. Using sales videos has proven to be an incredibly effective way to increase open rates and keep your company at the forefront of your prospects’ minds.  

Video in an email leads to 200-300% increase in click-through rates, as determined by HubSpot. Statistics like this cannot be ignored – which is why we are going to tell you all about how you can use video in sales emails.

What is a CTA? 

CTAs, or call-to-action buttons, are clickable buttons on your website and in your emails that guide users through your marketing funnel toward a desired conversion. Your CTA buttons can vary in size, shape, and purpose depending on your branding and goals. Some of the most common CTAs are: 

• Download button 
• Request a Demo button 
• Learn More button 

Whatever the call-to-action is, the general goal is still the same – get the user to click (maximizing your clickthrough rates) and take a subsequent action.  

Keep reading below for our picks for the seven best practices for creating compelling call-to-action buttons! 

What is Video Mail? 

Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication. 

Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video! 

It’s 2021 and video marketing is more important than ever. Wouldn’t it be nice to sit back and have all your marketing done automatically? Of course, it would. That’s where marketing automation comes in!  

Keep reading to learn more about marketing automation and how you can pair it with your video marketing. 

Contrary to popular belief, email is not dead! 

In fact, based on surveys led by the Channel Preferences Survey, 91% of people access their email at least once per day. Given this, marketers would be crazy to disregard the strategic advantage of email marketing.  

The newest update to the SalesMail video app brings users a new level of functionality: two-way engagement!

Get all the details below, or read the PR Newswire press release here. 

Data nerds unite!

We’ve got you covered. Below we offer a quick primer on why comprehensive reporting features are essential for whichever video messaging app you’re using (or considering) these days.

The Hunt

The role is open. The company is eager to fill it. You’re excited about the possibilities. The ideal candidate is already in your vision. You’ve collaborated with the company to create what you think is the perfect job description.