SalesMail Blog

To no one’s surprise, video is the most popular choice for content consumption today. 

HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.  

Video is an irreplaceable part of any business’s sales and marketing strategy. Given this, we have compiled 50 stats about video marketing to inspire you to integrate videos into your sales and marketing strategy.  

And if you’d like to start using branded, personalized videos today, you can do so in a few easy steps with SalesMail!  

Keep reading to see which statistics we’ve pulled together for you. The following metrics are broken down by Top Video Marketing Statistics, Video Consumption and Usage Trends, Videos on Social Media Metrics, and Videos for Business Use Statistics. Check it out now! 

The highly-anticipated Multi-Clip functionality is finally here for iOS! 

There are many incredible ways to use SalesMail. This use-case from Affinity at Copperleaf is no exception, and that's why it is our pick for January's SalesMail of the Month. Keep reading to check it out!

Since the onset of the pandemic, employee recruitment has undergone a massive transformation. Tried and true methods for recruiting employees are proving to be less effective, and just don’t seem to do the trick anymore. So, what does the hiring process look like in this new year? In short, we expect the key trends for 2022 to piggyback on precedents set by the post-pandemic market.  

Keep reading to learn the five trends to look out for in recruiting this year, and how video mail is your solution to navigate the market more effectively.  

It can be daunting to analyze which trends will take hold in the future – especially in a market as vast as multifamily real estate. It is even more difficult to discern what is a trend that will last and what is just a passing fad.  

We are confident that the technological advancements of the past few years will be the key to differentiating yourself in the multifamily market in 2022. From technological advancements in health and wellness to implementation of virtual reality, technology will be at the forefront for multifamily real estate.  

Below, we outline our four forecasts for the multifamily housing industry in 2022 and how you can use video mail to support these trends. 

SalesMail is a tool that brings people together. Whether your video is a lead follow-up, a virtual tour, or a simple check-in message, you are sending something that is unique and personal. 

When you’re sending an email, the subject line is the first and more than likely, the last thing your recipient reads.  

So, when creating your business emails, crafting your subject lines should be more than an afterthought! In fact, you should strategically word your subject lines to bolster the content in the body of your email.  

In this article, we provide ten ways to make your subject lines more engaging in order to increase your open rates! 

TikTok. Everyone has heard of it.

This relatively new social media site has blown up over the past two years as the premiere location to communicate with Generation Z (those born after 1996). However, it’s not just the Gen Z’ers using this fast-paced video sharing app. As of Q3 of 2021, TikTok has over 2.6 billion downloads and over 1 billion monthly active users. Not only that, but the average user opens the app eight times a day (Wallaroo)! 

With this massive audience, how do brands and sales professionals take advantage of such a huge and rapidly changing platform? 

Below we outline five tips for running a successful TikTok account!

Now available to WelcomeHome CRM users: send, track, and view SalesMail in CRM. Get the details and request more info below!

One of the most frustrating things as a sales professional is missing out on opportunities because a lead has stalled in the sales process. The unfortunate truth is, too many leads are lost in the nurturing process. In fact, most “email marketing databases naturally degrade by about 22.5% every year” (HubSpot). Despite this, we are constantly looking for ways to pick up those lost leads.  

How does one reengage stalled leads? 

In this article we will address stalled leads, how to qualify them, and ways to reengage them using video!