SalesMail Blog

Abbigail Madden

Abbi is SalesMail's Digital Marketing Director. She knows a lot about all the various social media channels; but, TikTok is her favorite. Be sure to follow us on TikTok @HeartLegacyLLC and @SalesMail

Recent Posts

September 2022 SalesMail of the Month

Sep 30, 2022 9:00:00 AM / by Abbigail Madden

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September's SalesMail of the Month is here!

Check out this festive fall video from Donna Martin, Marketing & Sales Associate for Granite Hill Estates!

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Excelling in the Age of Engagement

Sep 20, 2022 12:00:00 PM / by Abbigail Madden

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In the digital media world, the number one way to measure online success is through engagements. Whether you are sending emails, posting to social media, or monitoring your website, you are always evaluating the number of engagements that your content is receiving. 

During this process, you are probably asking yourself the following questions: 

Why are engagements important? 

What does it mean to be engageable? 

How does one make engaging content? 

Keep reading as we dive into these questions and more! 

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Lead to Lease to Loyalty - Personalization Is Powerful!

Sep 7, 2022 8:00:00 AM / by Abbigail Madden

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Personalization is your most powerful tool for converting leads into residents! 

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August 2022 SalesMail of the Month

Sep 1, 2022 1:00:00 PM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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August's SalesMail of the Month is here!

Check out this one from Tammie Sampedro and her team at Clearwater at Glendora. Keep reading to see this fun introductory video and learn why it's our pick for SalesMail of the month!

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Six Multi-Clip Videos to Equip!

Aug 23, 2022 8:00:00 AM / by Abbigail Madden posted in SalesMail

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Multi-Clip is one of SalesMail’s most popular features.  

This feature allows you to automatically combine multiple clips into one SalesMail to create the perfect video for your recipient. Multi-Clip videos are recorded individually, then automatically blended together for your final SalesMail! 

With Multi-Clip, you'll captivate prospects' attention, close deals faster, and gain more control over the videos you record. Even better, you can still use your other favorite features like the Beauty Filter and Camera Flip while capturing a multi-clip SalesMail.  

This feature is great for virtual tours, multi-location shots, or any time you want to capture multiple clips in one SalesMail video. 

Let’s dive into six videos we suggest you make using the Multi-Clip feature today! 

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Evergreen Your Videos: Creating Videos You Can Use Again and Again!

Aug 2, 2022 8:00:00 AM / by Abbigail Madden

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By now we are all using video in a variety of ways. No matter the profession, communicating with clients and prospects through video is an essential part of the modern communication chain. But do you find yourself creating the same kind of video repeatedly for different recipients? If so, perhaps it is time to consider evergreening your videos! 

What does evergreening your videos even mean? 

Simply put, evergreening your videos means creating a library of videos that can be sent to anyone at any time, but still feel personal.  

Evergreen content, much like the pines of an Evergreen tree, is always fresh; i.e., relevant for more than a few weeks. If you can create something that is just as relevant today as it will be a year from now, it is considered evergreen.  

When creating this content, you can consider videos you frequently make, your businesses FAQs, or even emails and text messages you find yourself frequently sending. This includes, but is not limited to: 

  • Welcome messages 
  • Introductory messages 
  • Thank you messages 
  • Invitations to schedule a meeting 
  • And more! 

When it comes to making these evergreen videos, you’ll want to be cautious of them seeming generic.  

But don’t you worry, we’ve got just the right tips for making this content feel personal, even if it isn’t. 

Keep reading to learn all the tips for creating seemingly personalized video messages that you can save as favorites and send to anyone, as well as some industry specific use-cases! 

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July 2022 SalesMail of the Month

Jul 29, 2022 8:00:00 AM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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July's SalesMail of the Month is here!

Check out this one from Tammy Longo, Regional Sales Executive at ALN Apartment Data where she puts a creative spin on her tradeshow marketing!

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Driving Video Strategy with Data

Jul 12, 2022 2:00:00 PM / by Abbigail Madden posted in News

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By 2022, online videos will make up more than 82% of all consumer internet traffic — fifteen times higher than it was in 2017.  

Creating a video marketing strategy that is informed by data and analytics is imperative for maximizing the resources you allocate to this area of your business. But, with metrics like clicks, views, watch-time, etc., it can be difficult to know where to begin.  

If you’re looking for a clear direction for building a video strategy, consider the following categories and metrics to refine and guide your strategy moving forward.  

We have found that creating a video strategy can be simplified by breaking it down into three major components: email, social, and web-based videos.  

Keep reading as we dive into the details of data-driven video marketing for each of these components! 

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June 2022 SalesMail of the Month

Jul 6, 2022 7:00:00 AM / by Abbigail Madden posted in SalesMail, SalesMail of the Month

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June's SalesMail of the Month is here!

Check out this one from Catie Thomason, Sales Director at Primrose Retirement Communities, where she sheds some light on a very important cause, Alzheimer's Awareness.

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How to Choose the Right Video App: Five Questions to Ask

Jun 28, 2022 12:00:00 PM / by Abbigail Madden posted in Video Mail

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Are you a sales or HR professional looking to improve outreach, humanize your communications, and retain the attention of your audience?   

Have you considered adding video to your tech stack, but aren’t sure where to start?  

Below we outline the five most important questions to consider when looking for a video mail app.  

For the uninitiated, video mail is one of the easiest and most effective ways to cut through the sea of digital noise, and build strong relationships with prospects, customers, job applicants, and employees.  

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