SalesMail Blog

Abbigail Madden

Abbi is SalesMail's Digital Marketing Director. When she isn't writing copy, posting on social, or sending emails, you can find her reading, crafting, or hiking. Connect with her on LinkedIn to stay up to date on all things SalesMail!
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Recent Posts

Take Your Sales Game from Good to Great

Jan 24, 2023 7:00:00 AM / by Abbigail Madden posted in Sales

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The line between an average salesperson and a great one is deep. Average sales reps only focus on hitting their quotas – and achieve it only some of the time – while great sales reps don’t just consistently hit their quota, they focus on building lasting relationships along the way. 

Great salespeople earn the respect, loyalty, and referrals of their prospects because they skillfully handle objections, address concerns, and foster a relationship worth maintaining. 

If you want to be regarded as a great salesperson, keep reading as we outline guidelines that will help you become one of the top-selling salespeople on your team – or even your company! 

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Set It and Forget It with Video

Jan 10, 2023 7:00:00 AM / by Abbigail Madden posted in Marketing Automation

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It’s 2023 and personalized video marketing is more important than ever. But who has the time to record and send unique personalized video messages to every lead or customer? Wouldn’t it be nice to sit back and have all your videos sent automatically? Of course, it would. That’s where SalesMail comes in! 

With our market-leading personalized video messaging application, SalesMail, you won’t have to worry about recording hundreds of video messages anymore. Using a few key videos, you can simply set it and forget it! 

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Why Your Marketing Emails Need Video!

Dec 13, 2022 12:00:00 PM / by Abbigail Madden posted in Marketing Automation, Video Mail, SalesMail

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SalesMail is a market-leading branded video messaging application that allows you to instantly record personalized video messages that you can send via email, text message, or through any of your other favorite messaging apps. With SalesMail, you instantly build trust, develop great relationships, and get responses faster.  

Today we discuss how video mail is an undeniably effective tool for driving opens and clicks for your marketing communications. 

While video mail has been traditionally used in a one-to-one capacity, using it in a one-to-many capacity can be a game-changer for email marketers. 

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November 2022 SalesMail of the Month

Dec 1, 2022 9:00:00 AM / by Abbigail Madden

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November's SalesMail of the Month is here!

Check out this clever holiday message from Amanda Grau, Director of Sales for Arbor Terrace Citrus Park!

In this SalesMail, Amanda wishes her recipients a Happy Thanksgiving and reminds them of their facilities' procedures during the holidays. This is such a warm way to provide some comfort and reassurance to her residents and their families.

Amanda even told us that she received a deposit as a result of this video message! It is amazing what the power of a well-timed, personalized video can do. Keep up the great work.

Thank you Amanda and the Arbor Terrace Citrus Park team for using SalesMail to make this excellent video. Watch Amanda's SalesMail video down below!

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Video Mail for Emergency Communications

Nov 15, 2022 10:00:00 AM / by Abbigail Madden posted in News, Video Mail, SalesMail

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Have you ever found yourself struggling to communicate sensitive information during an emergency in a way that is caring and empathetic, but also direct and informative? 

If you answered yes, then this is the article for you.  

During an emergency, the last thing you want to do is come across as hard-boiled and uncaring. Sometimes, however, when you are delivering important information regarding said emergency, your compassion can get lost amongst the details. That’s why we recommend using video mail to deliver this information. 

In this article, we discuss how you should be using video mail as your communication method during emergencies and crisis situations.  

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October 2022 SalesMail of the Month

Nov 8, 2022 8:00:00 AM / by Abbigail Madden

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October's SalesMail of the Month is here!

Check out this incredible virtual tour from Linda Shriver-Buckner, Community Relations Coordinator for Highgate Senior Living at Bozeman!

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2022 SalesMail Leadership Award!

Nov 1, 2022 11:14:41 AM / by Abbigail Madden

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Join us in congratulating Jessi Weldon from for her outstanding showcase of innovation, creativity, and leadership as the Executive Vice President of Sales, Marketing, and Research for Primrose Retirement Communities!

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Rallying Referrals in Senior Living – A Three Step Guide

Oct 11, 2022 1:00:00 PM / by Abbigail Madden

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In Senior Living, referral sources are one of the most vital sources for acquiring new leads. Cultivating quality referrals is one of the most surefire ways for keeping your community top-of-mind, while also ensuring occupancy remains high. 

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September 2022 SalesMail of the Month

Sep 30, 2022 9:00:00 AM / by Abbigail Madden

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September's SalesMail of the Month is here!

Check out this festive fall video from Donna Martin, Marketing & Sales Associate for Granite Hill Estates!

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Excelling in the Age of Engagement

Sep 20, 2022 12:00:00 PM / by Abbigail Madden

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In the digital media world, the number one way to measure online success is through engagements. Whether you are sending emails, posting to social media, or monitoring your website, you are always evaluating the number of engagements that your content is receiving. 

During this process, you are probably asking yourself the following questions: 

Why are engagements important? 

What does it mean to be engageable? 

How does one make engaging content? 

Keep reading as we dive into these questions and more! 

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