Video mail is the term for sending videos via email. This is differentiated from a video attachment or a hyperlink out to a video elsewhere on the internet because the video’s contents appear directly in the body of the email. Additionally, it allows the sender to deliver asynchronous videos to maintain the privacy that video conferencing applications lose. Video mail allows for recipients to interpret nonverbal communication, which is considered 55% of all communication.
Using video mail has revolutionized the way we think about and plan email campaigns. By introducing a video into your emails, you are introducing a new medium that will break up the monotony of text and images. A personal video message could be the key component to break through an executive’s filters and grab their attention. There is no other medium that can quickly and effectively communicate your message than video!
So, how can you harness this medium within the realm of commercial real estate, specifically, multifamily housing?
Branded video mail allows your property managers and leasing agents to instantly build trust, create deep connections with residents and prospects, and achieve desired business outcomes more quickly. For multifamily housing organizations, a well-crafted branded video mail strategy can help you:
Differentiate your properties and sales teams in areas of high competition.
Whether you are a director, property manager, or a leasing agent, you are likely always considering how you can ensure that you are standing out against your competitors. A great way to do this is by sending video mail. You can instantly build trust by quickly and efficiently putting a face to the name via this medium. These video messages will be refreshing to prospects—who are likely used to a sea of static emails.
Make deeper connections with potential residents at the outset of the sales process.
When you are engaging in a process that involves a high degree of trust—like one in which a person decides where to establish residence—a great impression is imperative. There will be less room for miscommunications when your clients can hear your inflection, see your face, and understand the overall message you wish to communicate. Effectively, clients will see you are more trustworthy and personable, thus making them more likely to choose your property over your competition’s.
Maximize resident retention through high-touch client service outreach.
Your continued relationship with clients is extremely important if you want to keep turnover rates low. By sending video mail to your residents, you are making them feel as if they are truly a part of your community. Consider sending personalized video announcements, lease renewal options, maintenance request updates, and any other notifications that could otherwise be ignored in a regular mundane email.
Allay apprehension surrounding COVID-19 protocols.
Safety for your clients, as well as yourself, is increasingly important as we wade through the COVID-19 pandemic. A great way to dispel those concerns is to communicate your pandemic-related policies through video. Alternatively, video mail can be a great tool to conduct many of the engagements completely virtually. You can send short, personalized video messages to interested parties, showcasing your property, amenities, and apartment features. This lets you and your prospect stay distanced, while also showcasing your facilities asynchronously, such that the prospect can view it as many times as they please and at times that are most convenient for them.
Now you ask yourself, “How do I even begin to use video mail?”
We are glad you asked, and we present to you:
SalesMail is a market-leading branded video mail application that allows you to instantly record personalized video messages that you can send via email, text message, or through any of your other favorite messaging apps. With SalesMail, you instantly build trust, develop great relationships, and get responses faster. Here are a few more key reasons SalesMail is a hit for video mail—especially in multifamily housing:
As we have discussed, video mail is an essential tool for building more meaningful connections with prospects and clients alike. By using an intuitive, light-weight application like SalesMail, you can expedite the sales process and get a leg-up on your competition quicker, all-the-while, maintaining a safe and socially-distanced exchange.
For more resources specific to multifamily housing, download our Guide to Video Mail below.
For more information about SalesMail, head over to mysalesmail.com.